Mother is the leading role! Employee's new consultation desk "Rabbit Mom" started

Sep 21, 2021
3 min read

With the theme of "employee support in a new era," we will launch a new service, "Rabbit Mom," in which a mother with a wealth of private experience is appointed as a consultation desk.

■ What is Rabbit Mom?

Rabbit Mom Service recommends the life of employees to organizations and corporations that promote well-being management, employee-first management, work style reform, D & I (diversity and inclusion), active participation by young people, active participation by women, etc. A new service to support.

Regarding the end of lifetime employment, Toyota Motor Corporation President Toyoda said in 2019 that it is difficult to protect lifetime employment, and recently, Suntory President Shinnami's "45-year-old retirement age system" has attracted a lot of attention. The time has come for individuals to live 100 years of their lives while increasing their experience and expertise without relying on organizations.

■ It's time to consider the need for traditional employee support

Until now, companies have adopted employee support based on the social system formed in the 1960s and the values formed on it. However, young people called millennials and Gen Z have careers based on diverse values that are significantly different from conventional social systems, such as "single (single person)," "double-income," "young carer," "maternity leave / childcare leave," and "house husband." Tend to choose. Therefore, employee support based on traditional values is not as effective as young people.

・ Recruitment is not popular

・ Turnover rate is increasing

・ Mental health problems are increasing

・ There is a gap in communication between generations

■ Services suitable for generations where private events have a great impact on work

As diverse values such as "single (single person)", "double-income", "young carer", "maternity leave / childcare leave", and "house husband" are spreading, the burden on private life is increasing regardless of gender. For example, the government is actively promoting the participation of men in childcare under the "Revised Childcare and Nursing Care Leave Law." "Young carer" is also a big problem.

An increasing number of employees are having private worries that they cannot consult with the company's relationships. In such a case, Rabbit Mom is a place where you can consult with a "mother" who has a lot of private experience so that you can have a good life.

■ Service briefing session

Maximize Employee Engagement with Rabbit Mom (Online, 30 Minutes, Service Instructions Distribution)

・ 9/22 (Wednesday) 15:00, 15:30

・ 9/23 (Thursday) 15:00, 15:30

・ September 29 (Wednesday) 15:00, 15:30

Click here to apply (https://www.over20-company.com/webinar)

■ Message from Rabbit Mom Miwako

Rabbit Mom wishes for a rich life full of smiles for the family and family, which are the smallest organizations. The items that have been carefully taken care of in nurturing the richness of the hearts of each family member are listed below. We believe that all of these will connect to create a cozy and healthy home, which will lead to the important roots of each family member.

Get in the habit of having a mentor rabbit mom in your private life, such as relying on someone and using information well, rather than carrying the things in front of you alone.

■ Rabbit mom you can talk to

Rabbit moms have different private experiences.

You can consult on weekends and holidays, late at night, or even from home after returning from work. You will surely find your favorite Rabbit Mom that will solve your problems.

■ The history behind Rabbit Mum is also being distributed

Rabbit moms are mothers of ordinary households. This time, we are participating in the Rabbit Mom Project to support our children, Gen Z and Millennials, from behind the scenes.

I will report on the back side of the Rabbit Mom project by such mothers.